This DVD box set has been designed for a female target audience aged 2-7 years of age. Dora the Explorer is very popular amongst this age group and gender, and so I have specifically designed this set around softer colour schemes, focusing on pinks, purples and blues.
Because the audience being targeted is children, there is also a map that has been incorporated into the design, so that children can follow along with the characters in the DVD.
Because the audience being targeted is children, there is also a map that has been incorporated into the design, so that children can follow along with the characters in the DVD.
